Strategy

Target markets include major MSAs and secondary submarkets that are defined by positive net migration, high barriers to entry, and strong employment drivers that promote long-term growth. 

The firm identifies assets that are undervalued often due to mismanagement or deferred capital expenditure. During due diligence, the team pinpoints inefficiencies across property management, leasing, merchandising, and capital expense planning, and begins addressing these items immediately.

Asset Management Focused

FrostPoint manages its assets directly. The firm’s experienced in-house team oversees property and asset management and operations at every property it owns without outsourcing to third-party managers. That hands-on involvement drives faster decisions, sharper execution, and more consistent outcomes across the portfolio.

Partnership Mentality

FrostPoint takes a direct approach with its tenants, investing time in understanding each operator’s business and long-term goals. That alignment supports stable occupancy and consistent asset and tenant performance.

Value Creation

FrostPoint’s vertically integrated structure covers acquisitions, asset management, leasing, and redevelopment, allowing the firm to build and execute a specific business plan for each asset. Scope varies by investment: some require full renovation, while others call for a management overhaul, common area improvements, or remerchandising.